In case you may not know, a vegan diet consists of only plant based foods. Foods such as meat or dairy products are never consumed. From what I have read over the years, people choose this lifestyle for a few reasons such as animal welfare, environmental issues and/or health.
Today I am talking to JD Mumma, one of the creators of the Facebook group, Vegan Influence & Persuasion.
Please tell the readers a little about the group.
We are a group of sincere, committed vegan activists who work diligently to change our world into a vegan world.
Our members range from persuasion/influence beginners to those who are very advanced and experienced.
We seek to have significant influence and impact on society. We encourage members to be willing to study, research, practice, teach and discuss effective influence skills, strategies, tools and methods.
Our group posts are focused on the process of persuading and influencing and how we can be more efficient and effective as persuasive influence leaders and change agents.
What inspired you to create this group?
I have a personal history of years of experience in marketing and sales and a passionate interest in positive influence and persuasion. I first sarted the Facebook Group – Vegan Influencers and Debaters. One of the member of that group, Daryl Elliot, also a friend in real life, did not like the term “debate” so we jointly agreed to start a new group Vegan Influence & Persuasion. What inspired me to create the first group was that I kept seeing and experiencing lots of the vegan leaders focused on talking about disseminating recipes, nutrition, and moral arguments, but almost no one was focused on teaching influence and persuasion strategies. Being vegan since about 1990, I have experienced decades of vegans using both very good and very poor influence and persuasion strategies. What also kept coming up for me as I learned more about debate, logic, reasoning, critical thinking… was that most vegans (even the well known leaders) were presenting weak, unsound and fallacious arguments, which ended up either being repeated and/or easily refuted by non-vegans and thus used as a weapon/tool against veganism.
One of my first big, ‘something has to be done to fix this’, moments was when I was listening to an interview series teleconference by Kevin Gianni, titled the “Great Health Debate”. Basically, Kevin Gianni had a list of questions he would ask and just the two debate opponents ramble on, while Kevin, those he interviewed and his listeners (based on the thousands of comments) had almost no clue about the errors in reasoning (fallacies) that Kevin and his interviewee were using in the debates. The debate with Gabriel Cousens, MD vs Joseph Mercola, DO, really stuck out in my mind. For me it was similar to listening to two people claiming to be mathematics ‘experts’ making very simple yet completely incorrect math equations arguments, while their debate opponent and the interviewer (Gianni) made no mention of these (illogical/fallacious) equation errors! They both made numerous unsound/fallacious arguments and Gianni seemed either uninterested and/or inept to identify and/or challenge theses fallacious arguments!
What would you like this group to accomplish?
For many people upgrading to being vegan is a major mental, social, physical change, which currently goes against most social norms. In order for vegans to help make this global shift they will need both understand how humans are influenced and be well equipped to influence and persuade other people. Our group is focused on assisting more vegans to be aware of the need and to give them a deep toolbox full of: strategies, tactics and methods, that already have proven track records of having a high-degree of success when it comes to influencing and persuading humans.
Additionally, I own the website VeganInfluence.com and plan to also build that website soon to cover and manage much more that what Facebook can handle.
Thank you JD for taking the time to tell us about this important group.
Click on the link to find this Facebook Group – Vegan Influence & Persuation
*This blog post is part of the Blogging From A-to-Z Challenge (April 2017)
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